Privacy Policy

Parlanti Consulting

Last updated: 10/09/2024

Effective date: 10/09/2024

This Privacy Policy describes the policies of Parlanti Consulting by Massimo Parlanti, located at Via Giuseppe Parini 8 CAP 10043 Orbassano (TO), Italy, email info@parlanticonsulting.agency, phone +39 366 2680691, regarding the collection, use and disclosure of information collected when you use our website https://parlanticonsulting.agency (the "Service"), or when you interact with us to manage your advertising campaigns/social profiles on platforms such as Facebook, Google and Instagram.

Acceptance of Privacy Policy

By accessing or using our Service, you agree to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to the terms, please do not use our site or services.

1. Changes to Privacy Policy

We reserve the right to update this policy at any time. Changes will be posted on our website and will become effective 180 days after publication. We recommend checking this page regularly for updates.

2. Information We Collect

Parlanti Consulting collects two main types of information:

2.1 Information provided directly by the user

  • Personal information: Name, email address, phone number, billing data, and other information necessary for managing your advertising campaigns or subscribing to our newsletter.
  • Business contact data: If you manage a business, we will collect business-related data, such as company name, website, and details about ongoing advertising campaigns.

2.2 Automatically collected information

  • Browsing data: When you visit our site, we automatically collect information such as IP address, device type, browser, pages visited and visit duration.
  • Advertising campaign data: During the management of advertising campaigns on behalf of clients, we collect data on ad performance, generated traffic and conversions.

3. How We Use Information

The collected information is used for the following purposes:

3.1 Advertising campaign management

We use personal and business data to manage advertising campaigns on Facebook, Google, Instagram and other platforms. This includes creating, optimizing and evaluating ad performance.

3.2 Personalized marketing

We use the collected information to create targeted ads, personalize ad content and optimize advertising strategies based on user behavior and demographic preferences.

3.3 Service improvement

Automatically collected data (e.g., browsing data) is used to improve site functionality and offer a personalized user experience.

3.4 Analysis and reporting

We generate detailed reports for clients, using data from interactions with ads and the website, to analyze advertising campaign performance.

4. Information Sharing

Your information may only be shared in the following cases:

4.1 Advertising platforms

We collaborate with third parties such as Facebook, Google, and Instagram to deliver advertising campaigns. These platforms may collect additional data according to their privacy policies.

4.2 Service providers

Personal information may be shared with service providers who help us manage our website, provide customer support, or process payments, in compliance with privacy regulations.

4.3 Legal compliance

We may disclose your personal information if required by law, to protect our legal rights, or respond to legal proceedings.

5. Your Rights

Under applicable privacy laws, you have the right to:

  • Access, correct or delete your personal information in our records.
  • Revoke consent to the processing of your personal data.
  • Request limitation of information processing.

To exercise these rights, you can send us a request via email to info@parlanticonsulting.agency. We will respond within 30 days, in compliance with applicable laws.

6. Data Security

We are committed to ensuring the security of personal information. We use appropriate technical and organizational security measures to protect your data from unauthorized access, loss or destruction. However, despite our efforts, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee the absolute security of your data.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to collect information and improve the experience on our site. Cookies help us monitor campaign performance and personalize content. You can manage your cookie preferences through your browser settings. For more information, see our Cookie Policy.

8. Advertising and Tracking

As part of our advertising service, we use tracking tools to analyze user behavior, such as time spent on pages or actions taken on our ads. This data is essential for optimizing advertising campaigns on Facebook, Google, Instagram and other platforms. We do not collect personally identifiable data without your consent. You can choose to decline tracking during your first visit to the site.

9. Complaints and Contacts

If you have questions or concerns about our handling of personal data, or wish to exercise your privacy rights, you can contact our Data Protection Officer via email at admin@parlanticonsulting.agency. We will respond to your requests in accordance with applicable laws and do our best to resolve any issues.

Parlanti Consulting by Massimo Parlanti is committed to protecting your privacy and managing your data with the utmost care and professionalism. This Privacy Policy has been drafted to ensure that your data is managed in accordance with applicable regulations and in line with our principles of transparency and security. This document was created to ensure that the data of clients and visitors to the Parlanti Consulting website is managed securely and transparently. It is also specified that this website is in no way connected to Meta and each logo mentioned above is registered and is the property of their respective owners.